For Businesses & E-commerce

The full multilingual SEO and content stack - analysis, strategy, and delivery

One point of responsibility for your international SEO. BNM Consulting covers the entire chain from market analysis to content proposition and if needed on-page delivery - coordinated with whoever manages your site, across languages and cultures.

Translated site Funded social campaign Near-zero conversions

A Danish children’s furniture brand launched in Spain.

Scandinavian minimalism that felt cold to Spanish families. Instagram content that followed Nordic codes instead of local ones. Copy so neutrally correct it sounded like a catalogue, not a brand that understood its audience.

“

This could have been prevented.

The BNM difference

Why clients call BNM a pillar"

Most multilingual SEO engagements stop at technical audits or keyword lists. BNM Consulting covers the three layers that actually drive international organic growth: strategic analysis of each target market, content proposition built around local creators who know the market, and implementation coordinated with your technical team or web agency.

The result is a single point of responsibility for your international SEO - from understanding why a French or German audience behaves differently, to finding the local voices that give your content real credibility, to ensuring the technical execution holds.

What “pillar” means in practice

Involved from the strategy stage, before the brief is written
Cultural and linguistic analysis that goes deeper than translation tools
Local partner and creator identification for each target market
Technical SEO and content implementation - PHP and SQL if needed, corrections go straight to production
NDA-ready, white-label, deliverables in your preferred format
Services

What we deliver

International SEO Audit

Technical + semantic + market-specific audit covering your visibility across target countries. Delivered with a prioritised action plan and a 30-day quick-wins list. Includes country-level and language-level keyword opportunity mapping.

From €900 - fixed price · 5-7 working days

Technical SEO · Keywords by language & country · Competitor analysis

Multilingual Content Strategy

SEO-optimised content adapted to real audiences. Includes editorial calendar and on-page implementation. Critically: identification of relevant local content creators in each target market - journalists, bloggers, specialists, micro-influencers - for real local credibility.

€800 / language · 2-3 weeks

Local creator sourcing · Editorial calendar · Cultural adaptation

SEO Retainer

Ongoing monthly SEO management: monitoring, content, technical fixes, and reporting. For businesses wanting sustainable organic growth without managing an in-house team.

Delivered in coordination with your web agency or technical team. Technical recommendations are scoped and documented for implementation by whoever manages your site - no disruption to existing workflows. BNM Consulting covers the multilingual and cultural layer; your web agency keeps full control of your technical environment - the two work together, not in competition.

from €1,200 / month · 3-month minimum

Monthly reporting · Ongoing optimisation

Case studies

Work in practice

Tourism - France - 2005–present

30+ French tourism & hospitality websites

Long-term SEO management across a portfolio of campings, hotels, and SMEs in the French tourism sector. Full lifecycle: technical audits, keyword strategy mapped by language and country (FR/EN/NL/DE/ES), content production, and ongoing monthly optimisation. Clients maintained over multiple years with stable organic traffic growth.

25 years SEO - Content FR - EN - NL - DE - ES

Spirits - Export USA - 2024

Brenne Whisky - French single malt, US market

Cultural and linguistic consulting for Brenne Whisky’s social media communications targeting the American market. Positioning a French artisan whisky against Scotch and Bourbon conventions required careful navigation of origin storytelling, register, and cultural reference. Strategy covered tone of voice, platform-specific messaging, and the translation of French terroir concepts for an English-speaking audience. This type of cultural positioning is also available as a standalone Audience Cultural Profiling engagement.

Social media strategy Cultural consulting FR → EN_US
Ideal for

Who this is for

Tourism & hospitality businesses targeting Northern European or English-speaking markets
E-commerce expanding from one market to two or three European countries
Brands exporting to the US or the EU that need cultural and linguistic positioning, beyond translation
SMEs that want senior-level web expertise without the cost of a full-time specialist

Why it works

25 years of real client SEO and web marketing across tourism, hospitality, and SME sectors
Languages are lived-in - cultural nuance matters for ranking
PHP & SQL capability means your web agency receives precise, implementable recommendations - no translation layer, no back-and-forth on technical specs.
Deliverables in PDF, plain text, and JSON - ready for direct handoff to your web agency or technical team.
Local creator networks accessed through linguistic proximity
Direct communication with the Principal - no account managers
Get started

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